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You deserve simple routines, ingredients you can trust, and unbothered skin. In other words—no drama, just delight.


Customer favorites

The skincare BFF you didn't know you needed

There are a lot of skincare products out there, and they can come with irritating ingredients, overwhelming scents, and confusing claims. 

You shouldn’t have to spend your precious time and energy sifting through all the options. 

After a decade of struggling with Eczema and hives, I created Rooted+Wilder with a mission of honesty, simplicity, and to make products that are specifically formulated for sensitive and irritated skin. I get to be the skincare bestie I always needed.

Meet Vicki

Set your skin free

I'm sure we've all tried to find that magic cream that will miraculously heal our skin issues (spoiler alert: it doesn't exist). Or, maybe we've tried that new trend that's supposed to provide relief... and it doesn't. 

The truth is, there are several paths to explore on your skincare journey—several factors that affect your skin—not just skincare products.  

The good news is that you don't have to travel this journey alone. There's even some beautiful scenery along the way. Join my Facebook group to take this journey alongside community.

Join the community


What our customers say

  • This mask is my go to!

    Whenever I'm suffering from hormonal breakouts, I can always count on this mask to calm down my flare-ups. Very happy with this product and just ordered it again.
    – Therese

  • Amazing products!

    I have had a very positive experience using these products. My skin is very sensitive, and I have rosacea, and most products make it worse. These products are calming the redness, which has never happened before. Please continue to make these amazing products!
    – Michele

  • New favorite

    This is a great light oil, it makes my skin soft but not too oily. I've noticed an improvement in my skin and now look forward to taking care of my skin every day!
    – Madison